BAV (BrandAsset Valuator®)
BAV is a global data driven brand assessment tool which provides a comprehensive insight into brand strength and performance. It is used within specific categories or across the universe of brands. BAV rates both young and well-established brands. It also features media and leisure properties and can provide a unique perspective on potential partnership opportunities.

BAV has surveyed more than 350,000 people in 44 countries on over 20,000 brands. The fifth wave of BAV will be released in Australia early next year.

Learn more about BAV at http://www.brandassetvaluator.com.au

Campaign Cockpit
Campaign Cockpit is a direct response measurement tool that was developed to deliver optimised campaigns by intelligently applying data (customer & campaign results) to achieve business goals. The ability to measure and report on the effectiveness of campaign activity is a cornerstone for driving operational efficiencies.

As a browser based technology, it is automatically updated with results data based on an agreed protocol. It sits on the client and agency desktops and can be accessed 24/7 in order to review campaign results allowing quicker optimisations. It also gives users a 360 degree view providing a closed loop process from planning through to metric reporting.

5D Planning
The 5D Planning Process has been developed using the best practices and tools in the agency’s disciplines to deliver proven integrated communications solutions for our clients.

5D is a sequential process that develops outstanding branding that disrupts marketplace conventions, cuts through clutter and connects with the consumer.